We're often asked what makes a good radio story. The answer is simple. Good content.
In an ideal world each campaign will have a top celebrity spokesperson making the sell in a breeze… in reality this not always possible. To be honest, as broadcast PR specialists we would be lazy to always expect this.
So what makes good content? Well this is completely dependent on who you are targeting. We do not believe in pigeon holing one story as just 'mid morning' or 'afternoon' content. Instead by a process of dissecting every possible angle of background information that we can find, we create tailored talking points that work for specific presenters across a variety of shows.
We take the time to build key relationships with producers and presenters and ensure that we are up to date with the type of topics that they are ideally looking for at that moment and the types of stories and guests that they have covered recently.
Radio has changed dramatically over the last few years and with every station having to fight to maintain its place on the air, it is no longer acceptable to expect generic stories to gain pick up. We always look for local angles and will advise our clients of ways that their story could be localised, be that with case studies, calls to action for local events or city breakdown stats.
Our stories are sent out via targeted personal emails and phone calls rather than blanket mail shots. This way, when producers open them, they get the exact information they will need to base their booking decision on - after all you only get one chance to impress.
If we can't find an angle for your campaign we are honest enough to say so. We base our reputation and integrity on our last job and having spent many years building our relationships with radio stations and we are not prepared to jeopardise them for the sake of a pay cheque. The result being, if you chose us to represent your radio day, we really do guarantee our results.
In effect both the client and the radio professionals are getting a bespoke service.
Is this not a little time consuming? We hear you cry…. Well… yes, but that's our job, it's what you pay for and it works. Our results speak for themselves.