Projects

Working closely along the team at London Records/Universal Music we were asked to handle the regional broadcast coverage for the Gypsy Queens ahead of their debut album.

Over the course of 6 months we arranged numerous ISDN live sessions and interviews with the Gypsy Queens and helped build up some great relationships and support from  various BBC stations up and down the UK.

In the knowledge that the band are probably the best busking band in the world, we set up a national tour which  saw them busk across the 4 corners of the UK in 4 days, gaining coverage on various regional BBC radio stations, making front page headlines in regional papers and thrilling the crowds along the way.

After an appearance on the BBC Breakfast sofa and a live appearance with Terry Wogan on Radio 2, the album went to number one in the Amazon World Music pre sales chart! 

Celine is part of the famous Cousteau family perhaps best known for the pioneering work of her late Grandfather, Jacques Cousteau.  She teamed up with the beauty brand La Prairie to curate and promote the La Prairie Award for Innovation in Marine Protection.

We worked on the campaign in two seperate parts with her visiting the UK once to raise awareness for the campaign and then returning a second time to judge the entries and announce the winner.

Both parts of the radio campaign were hugely successful with top quality regional coverage up and down the UK giving in depth interviews with Celine about the awards, her life and family.

Working with a broadcasting legend on a nationwide charity appeal was huge amounts of fun with fantastic pick up and a great message delivered to the listeners in the UK. 

We teamed up with Remember a Charity to remind people legacy giving in their wills. We used Micheal's infamous hurricane prediction as a reason to insist that you really never know what is going to happen...!

The radio day was a huge success with national and regional pick up. The message was spread far and wide... much like the hurricane actually...

The O2 Think Big Band campaign was a national campaign that aimed to help educate the UK's children in the art of live music.

We handled the radio campaign for O2.  Working with Huw Stephens, the champion of new music well known for his work on Radio 1, we covered the country with regional and national coverage across a raft of BBC stations.

The campaign then went off around the country touring different O2 venues with different musical acts.... the results were fantastic!

Working with Heinz in the past has been successful and fruitful so we were happy to get involved in the campaign for their new special edition soups.

The new soup range included cream of mushroom with a hint of garlic, cream of chicken with a dash of white wine, cream of tomato with a twist of chilli, and cream of chicken with a hint of sage.

We worked with James Tanner in producing four recipe videos on a tight time frame and deadline.  The videos were distributed online with some fantastic results and some great pick up on domestic food and lifestyle websites.

With the Olympics around the corner and a great charity to support, we embarked on a targetted campaign for Action Medical Research with Olympian Liz Yelling.

She was raising awareness of the Mums on the run 5k race that was taking place at Waddesden Manor in Ayelsbury about a month after the radio campaign.

Using her Olympic reputation and targetting oulets closest to the venue, we got great coverage for the charity with Radio 5 Live getting involved too!

Before they took the North American charts by storm, we had the chance to spend the day with boy band of the moment - One Direction.  They spent some time launching their no.1 album at the amazon.co.uk fulfilment centre.

To make people aware of the deals week, we produced this short video specifically for online distributon.  

After consulting with the biggests celebrity news sites in the UK, we devised the interviews and edited several different bespoke versions for The Sun Online and Sky Living online, amongst others.

After starting her company with nothing more than a computer and a good idea, Liz Earle has grown her brand into one of the leaders in the skincare industry.  

We are working with her on building her a solid and dependable radio profile over time... and its working a treat.

Along with the team at Liz Earle, we developed a survey angle, comissioned the research and localised all the finidngs.

These stats, coupled with having Liz Earle herself in our studio for the day achieved some fantastic coverage resulting in 25 interviews including an in-studio appearance on the BBC Radio London.  

The audience reached was 5,997,500 with an EMV of £80,561.

Each year, James Martin fronts a competition that encourages children across the UK to get in the kitchen and cook.

We handled the radio side of things for this years campaign.  We took our team up to Yorkshire to work with James and his team in getting the best regional and national coverage for the competition.

We saw the whole thing through to the end getting the winner (announced the following year) on the radio to talk about their glorious win and the prizes that came with it!