Defrost Your Swimsuit in London!Apr
After receiving a phone call asking if we wanted to film some bikinis, the male contingent at CleanFeed Media were immediately sold.
However, on closer inspection these were bikinis unlike we had ever seen before…. We were brought on board by Fort Lauderdale tourism to cover the stunt they had organised outside Canary Wharf station.
They wanted to raise awareness of Fort Lauderdale as a sun and sea holiday destination and thought they would bring some fun to UK commuters whilst doing so.
We were there to capture the early morning fun and produced an event film supporting the Defrost Your Swimsuit campaign, capturing consumer reactions and the stunt itself.
With a quick turnaround (24 hours to be precise), the video was placed on a number of lifestyle, travel and marketing websites and distributed immediately on the Greater Fort Lauderdale social networks.